APRIL 16, 2025
Dear Incora Community,
We’ve got a beautiful update for you this month — quite literally.
Status Update
Last week, we flew to New York—but we didn’t pack the usual.
Instead of laptops and pitch decks, we carried texture.
Satin-smooth cases. Crisp-edged boxes. A clasp that clicked shut in the most satisfying way. These weren’t just packaging samples—they were signals. Symbols. Emotional prompts.
We each brought an object that felt elevated, intuitive, and just... special—things that made us pause without fully knowing why. Because that’s what we’re building: a pause. A moment. A ritual.
You’ll see some of our favorites below — from classic velvets to soft-touch minimalism, we’re exploring it all to make sure your Incora experience feels as beautiful as the tech inside.
📦 Fun Fact:
When Coco Chanel released the now-iconic Chanel No. 5, she designed the bottle to resemble a minimalist crystal rectangle—deliberately simple to stand out in an ornate market. The result? Instant timelessness.
And when Apple launched the first iPhone, Steve Jobs famously obsessed over how slowly the box should open—to build suspense and make the experience feel intentional.
That’s the power of thoughtful packaging: it doesn’t just hold the product—it frames how we experience it.
When Coco Chanel released the now-iconic Chanel No. 5, she designed the bottle to resemble a minimalist crystal rectangle—deliberately simple to stand out in an ornate market. The result? Instant timelessness.
And when Apple launched the first iPhone, Steve Jobs famously obsessed over how slowly the box should open—to build suspense and make the experience feel intentional.
That’s the power of thoughtful packaging: it doesn’t just hold the product—it frames how we experience it.
Our new line of smart earrings does more than track health.
They whisper to you.
They remind you that you are not a machine—you’re cyclical, intuitive, and beautifully complex.
And if we’re building a product that honors your body, we need everything around it to honor your experience. That includes the moment you open the box.
We're so close to launch. And we're designing every detail like it matters—because to us, it does. And we think it will to you, too.
📬 Have a favorite packaging moment of your own?
Send us an email with your most memorable unboxing experiences — we’d love to see what inspires you.
Featured Article: Why the Ear?
The ear is a goldmine for health data. Rich in blood vessels and less prone to motion than your wrist, it’s the ideal site for measuring core metrics like heart rate and temperature. That’s just one reason we designed Incora to go where beauty and bio-intelligence meet: your ear.
We’d Love Your Input
You’re the reason we’re building Incora — so your feedback truly shapes what comes next. From packaging preferences to app features, or simply sharing what you need from a health wearable—we’re listening.
More beauty, more science, more updates coming soon.
With you every cycle,
Lindsey Calcutt, PhD and Theresa Gevaert
Co-founders, Incora Health
