APRIL 2, 2025

Dear Incora Community,

Your body isn’t the same every day—so why should your health tracking be?

At Incora, we’re building around a powerful truth: the menstrual cycle is your fifth vital sign. Just like heart rate or blood pressure, it offers critical insight into your overall health. But until now, most wearables have ignored it—relying on outdated models designed around male biology.

We’re here to change that.

Status Update

We’re deep in development on Incora’s cycle-intelligent health engine—technology that recognizes your menstrual cycle as a core part of your health, not an afterthought.

Unlike traditional wearables built around a 24-hour clock (which mostly suits men), Incora is designed around a woman’s 28-day(ish!) hormonal cycle. 

We believe that honoring that rhythm isn’t a feature. It’s the foundation. Here’s why:

• Your body deserves more than averages.
  For too long, women’s health has been measured against models that don’t reflect us. We believe every woman’s hormonal rhythm is unique—and it should be recognized, respected, and better understood.
• You deserve better answers.
  As a woman with a 28-day hormonal cycle, your body experiences shifts that impact how you sleep, think, move, and feel. We’re committed to helping you make sense of those changes—with clarity, not confusion.
• Your health is not one-size-fits-all.
  Our vision is to replace generic health advice with truly personalized guidance—so women are empowered with knowledge that’s personal, intuitive, and aligned with how their bodies actually work.

This isn’t about building faster. It’s about building smarter, with intention—and for women, first.

We’d Love Your Input!

What do you need from your health tracker? What do you feel is missing from other wearables? We’d love to know—drop us a note here.

Thanks for being on this journey with us.

With you every cycle,
Lindsey Calcutt, PhD and Theresa Gevaert
Co-founders, Incora Health