In the 1990s, Red Dye No. 3 was banned from cosmetics due to concerns about its potential link to cancer. It was a groundbreaking decision at the time—marking a step toward ensuring the safety of products applied to our skin. Yet, for over 30 years, that same dye continued to show up in the foods we eat, brightening our candies, cereals, and snacks with its vivid hue.
This week, the U.S. finally banned Red Dye No. 3 from food products.
For many, this is a long-overdue victory. For us at Incora Health, it’s also a moment of reflection—a reminder of why taking control of our health is so critical.
What Red Dye No. 3 Taught Us
For decades, Red Dye No. 3 was listed on ingredient labels, hiding in plain sight. Many of us consumed it without a second thought, trusting that anything available on store shelves must be safe. But as history often shows, progress takes time—and advocacy. This dye’s continued presence in our food underscores a key truth: we can’t always rely on others to prioritize our well-being.
That’s not to say we need to live in fear or constantly question everything around us. But it does mean we should stay curious, informed, and empowered to make the best decisions for our bodies.
Why This Moment Feels Personal
At Incora, we believe knowledge is power, especially when it comes to your health. Our mission is to provide women with tools that offer clarity—from tracking menstrual cycles to understanding the unique needs of their bodies. This long-overdue ban on Red Dye No. 3 serves as a reminder that progress often comes from awareness and informed action. Taking ownership of your health starts with understanding the choices you make every day, no matter how small.
It’s about more than what’s in your food. It’s about living intentionally, making informed decisions, and feeling confident that you’re taking the steps to live your best, healthiest life.
A Step Forward, A Call to Action
The ban on Red Dye No. 3 is a step forward for public health, but it’s also a call to action for all of us. Let’s use this moment to demand better—not just from the products we consume but from the systems that shape our choices. Let’s continue to ask questions, seek answers, and advocate for transparency in every aspect of our lives.
At Incora Health, we’re here to walk alongside you on this journey. Because when you’re informed, you’re empowered. And when you’re empowered, you can demand the world you deserve—for your body, your choices, and your future.
Here’s to progress, advocacy, and taking control of what matters most: your health.
